Can Lightning Strike Twice in ATX?

Screen shot 2016-04-19 at 10.11.34 AMMarch 11th – the day President Obama came to town on the eve of SXSW – traffic was almost non-existent. Warnings went out a few days in advance of impeding road shutdowns, and businesses and employees responded by leaving work early, working from home, or using options to travel into downtown.

Recognizing this as a moment when individual changes really did make a difference, Mayor Adler had a great idea: can we do the same thing again, this time intentionally and not because of a special event? Can we engage enough businesses and get them to give their employees flexibility? Can we encourage enough employees to use that flexibility to show everyone that individual choices can make traffic better?

On May 11 – two months after we did it once – we will see if Austin will decide not to rush (as in avoiding “rush hour traffic”).

You will begin to see the campaign around this soon, but there is already reason to think this can work. GSDM has generously agreed to help develop messaging, and some great private and public sector partners are on board.

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Employers, we need you allowing your employees to miss the rush. Contact: Brandi Burton, Office of Mayor Steve Adler, at or 512-978-2123.

Employees, if you want to miss the rush then ask your employer to participate.

For assistance contact: Alix at or 512-586-8981.

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