Alternative Relationships With Alternative Transportation: Monogamy Isn’t All It’s Cracked Up To Be

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image via Capital Metro


Part 1 in our “Alternative Relationships” series

No, we aren’t talking about your relationship with your partner. We’re talking about your car.

We’ve been saying for a while now that Movability provides “relationship counseling” when your marriage to a car simply isn’t working out anymore. So we were happy to see Capital Metro playing with this theme to advertise its transit services.

You can check out their smart media campaign here. Maybe you’ll decide that you don’t have to be trapped in a bad relationship with your car, and have a little fling by riding the bus or train two times a week. The campaign includes a microsite with videos from local personalities: Adrian Quesada, a Grammy award-winning Austin musician; Esther’s Follies comedian Ted Meredith; and Roosevelt Room mixologist Justin Lavenue.

“Two Timer is designed to let people know we aren’t your parents’ old bus system,” Dan Dawson, Capital Metro’s vice president for marketing and communications, told the Austin American-Statesman. “Capital Metro offers modern tools like mobile apps, mobile payment, real time information and trip planners that make riding easier and offer customers new levels of flexibility and convenience.”

Why commit to driving alone in your car when there are potentially better ways to get to work that allow you to make the most of your time? So go on. A little fling with the bus won’t hurt your car’s feelings.

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