You See Red…Then What?

North Lamar Boulevard will have 24/7 lane closures through August. And we were curious about how much worse traffic might get, so we started looking at our favorite traffic apps. It’s astonishing how much traffic information is available, from news stations sites to mobile apps.Screen shot 2014-07-23 at 1.00.08 PM

A few years ago the only way to find out about traffic conditions was to listen to the radio or TV. Then came Google maps and its amazing real time traffic tracking on your phone. Today there is an explosion of services, ways to see traffic flow, even apps that will predict traffic conditions into the future.

Screen shot 2014-07-23 at 12.59.54 PMThe information is also bounced on twitter, and other social media. It is announced on radio and television, and it’s even as easy to access on the web as weather.

So the question that jumped out at us …

Are people using the info available to do anything differently?

Surprisingly, the answer seems to be “no.” Most people don’t look for traffic information at all before leaving the house, and probably don’t think about it at all until they’re sitting in traffic. Hint: by then it’s too late to do anything about it. Even professional drivers don’t seem to use the information now available at our fingertips.

This seems crazy, right? But we couldn’t find a single study investigating why this is happening. So let us know what you think is going on. Also let us know your favorite source of traffic information and we might do a follow up story.




images courtesy KXAN Traffic and Time Warner Traffic

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