RideScout’s ‘Summer of 69’

Screen shot 2014-06-12 at 10.32.22 PMImage from McCombs School of Business

It seems like just yesterday that RideScout was an Austin gem few other cities knew about. But the app has grown up fast, and is spreading its wings. Last week, RideScout announced that it’s expanding to 69 North American cities this summer, including a few in Canada. That’s good news for our hometown app, eh!

RideScout introduced its alpha product in Austin at SXSW 2013 and completed its first full-scale city launch in Washington, DC November 2013. Since then the app has helped connect option-loving Austin commuters to myriad forms of transportation, updating the app to include new modes, like Austin B-cycle, when they came online.

So what’s that mean for Austin commuters? Maybe it means you’re more likely to pick up the app and use it to find an alternative commuting method now that you know it’s kind of a big deal. Maybe knowing other cities are also looking for ways to reduce single occupancy vehicle trips, and using tools like RideScout, will put some peer pressure on drivers here. Getting away from solo driving during rush hour is a change we’re all going to need to make if we don’t want traffic to get worse and worse.

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