Movability Austin Had a Great Year In 2013



Movability Austin turned two years old in 2013, and what a great second year it was! Movability formed in the summer of 2011, and that year was all about building our fledgling organization. In 2012, we focused on building our capability and programs to help employers and employees. In 2013 Movability really hit its stride on key programs and pulled off some big special projects as well. Here are a few highlights:

This past year some great companies and employers joined Movability as part of the solution to help more people travel to and around downtown Austin. We were thrilled to welcome Carma, Rallyhood, Urban Racks, Cirrus Logic, HNTB, HomeAway, Mutual Mobile, and Schlosser Development as members. Movability Austin helped 1,770 commuters with concierge services in 2013 – and that doesn’t include the many more employees who have already started using options regularly on their own.

Movability’s mission was also well covered in local news outlets. These stories have helped people think about different ways to travel, raised important questions about why using travel options helps transportation for everyone, and helped shine a light on special activities including Bike to Work and Work from Home Days.

Our own media channels have also been gaining popularity, and Movability is striving to provide even more original content and timely information. Let’s Go News now has 771 subscribers, an 80 percent increase in 2013. More than 1,116 people have connected with us via Twitter and Facebook, a 107 percent increase in 2013!

Movability has also played a part in several very successful special projects. We began hosting monthly Pop-Up Commuter Breakfasts to reward people using options to get to work. Over 500 commuters joined us in 2013. We see our Pop-Up Commuter Breakfast as a way to encourage those downtown commuters not currently using options to start, as well as offering an opportunity to get to know fellow downtown option lovers. We also helped with the planning and launch of three important new services: Austin B-Cycle, Carma, and MetroRapid.

We joined the Downtown Austin Alliance, Greater Austin Chamber of Commerce and various transportation agencies to identify strategies for addressing Austin’s most congested roads. Texas Transportation Institute’s modeling for this effort provided the clearest evidence yet that reducing “drive alone” travel was the shift that will provide our region with significant relief.

Movability is also helping employers accomplish some amazing things. Market District companies now share existing shuttle services, allowing more employees from the area to take advantage of shuttle service. Travis County has approved a pilot transit pass program for its employees. The County is also considering a parking cash-out for all employees. That would enable the county to pay employees a flat amount which they would then decide to spend in total on parking, to cover transit with some left over, or to keep by biking to work.

The City of Austin, SXSW, Mutual Mobile and many others are considering similar programs as well. We look forward to an even more exciting 2014. If you’re interested in learning more about what Movability Austin can do for your company, email us!


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